Three roles commonly appear in a Dubai home project, yet three commercial labels do not establish three authorised scopes. The practical verdict is to appoint according to the work involved: licence, competence, insurance, deliverables and…
What should a client include in a brief for a first Serena Genovese consultation? An attractive mood board can still produce a weak brief. A useful brief for a first Serena Genovese consultation should identify…
What evidence should a Serena Genovese interior portfolio provide beyond finished photography? The most polished portfolio image may be the least useful evidence of project relevance. A Serena Genovese interior portfolio should be read as…
Updated: October 24, 2026 “All-inclusive” can create more risk, not less, if the written scope cannot be tested before money changes hands. A Dubai homeowner may want one accountable firm for design, procurement, fit-out, approvals,…
Updated: October 15, 2026 The word “palace” once conjured images of Versailles’ gilded halls or Buckingham Palace’s crimson-draped chambers. Today’s architectural royalty—whether tech moguls in Silicon Valley or oil executives in Dubai—inhabit spaces that would…
Updated: September 16, 2026 The search for the perfect interior design firm in Dubai is a high-stakes endeavor. In a city defined by architectural marvels and ultra-modern living, your home’s interior must be more than…
